Today, social media platforms are more important to brands than ever. Those not on platforms like Instagram are missing out on opportunities that allow them to captivate their audiences. Becoming a social media influencer takes time and dedication. Learning tips for becoming an Instagram influencer will help brands who want to branch out and broaden their horizons to gain more attention.
Tips for Leveraging Instagram to Become an Influencer
Companies must find innovative approaches when they want to rise above their competition. To find out more about tips for helping a brand become an influencer, continue to read the following.
Instagram influencer marketing is becoming vastly popular among brands. Instagram leads to increased brand awareness and allows brands to grow their customer base and see greater profits steadily. Those not on social media platforms are missing out on billions of potential customers. Brands ready to start using Instagram influencer marketing need to understand the following.
- Authenticity is vital when it comes to using Instagram influencers to gain awareness about a brand. People want to know the owners and managers of companies are genuine and truthful.
- Consistency is also necessary across the brand. Brands today have multiple social media accounts and ways to connect with their audiences. If there is no consistency, it becomes difficult to achieve brand awareness.
- Partnering with successful Instagram influencers is highly beneficial in helping brands increase awareness. Instagram influencers can promote products and services for a company and offer a win-win approach to marketing success on social media.
How Much Does Using Instagram Influencers Cost?
In the early days of social media, it was common for influencers to offer promotional posts in exchange for free products and services. Unfortunately, those days are gone. Today’s biggest social media stars are demanding large payouts for their services, with some charging as much as $15,000 per promotional post.
To work with an Instagram influencer, the average promotional post is going to cost around $1000. Micro-influencers may charge closer to $300 for their services, but this amount can vary.
Brands do not have to employ the services of mega-influencers to gain interest in their products or services. Since mega-influencers only make up around 1% of Instagram, it is wise to reach out to micro and nano-influencers who can still help a brand gain awareness at a much lower cost.
Now Is the Time to Get Started
In the business world, companies are going to find themselves lost without social media. Like it or not, social media influence is going nowhere. With over two billion users worldwide, companies would be foolish not to increase their Instagram games.
Brands that need to branch out and widen their territory need to find out about social media influence and how it can skyrocket their brands. Reaching out to micro and nano-influencers is one of the most affordable ways for brands to gain awareness and increase their profits.
If your brand is not on social media, why are you waiting? Learn about your options for marketing and improve your bottom line.